Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. However, the landscape is changing. The rise of digital technologies and shifting... Read More
Author: Abhibaj
Event Marketing is a powerful strategy that allows businesses to engage directly with their audience, enhance brand awareness, visibility, and drive sales. In today’s fast-paced market, live events like trade... Read More
B2B marketing isn’t just about selling a product or service; it’s about increasing brand awareness and cultivating strong relationships throughout the entire customer journey. What is brand building in marketing?... Read More
In B2B sales, targeting and engaging the right individuals is essential for driving company growth. Account-based selling (ABS) and account-based sales approaches enable sales teams to focus on cultivating long-term... Read More
Damian Trzebunia, Head of Global Product & Solution Marketing at Certinia, shares his journey, highlighting product marketing’s crucial role in strategy and growth. With 20+ years of experience, he discusses... Read More
Connor Clancy, Director of GTM Strategy & Growth Initiatives at Workday, shares his journey as a GTM leader. He discusses Workday’s approach to strategic partnerships, unique GTM opportunities in the... Read More
Sales enablement has emerged as a crucial business strategy in recent decades, gaining traction among organizations looking to enhance their sales processes and outcomes. As more companies experience the benefits... Read More